|JRD in the diamond jubilee edition of 'Namaskar'|
'Quality' was the buzz word, as was loyalty. We were happy and felt privileged to be employees of a mighty corporation. We were aware that benefits and privileges were shared by one and all. We had a medical department to look after every employee. We were secure, and sure our salaries, allowances and bonuses would be paid on time.
JRD was fired in 1978. I remember, most Indians were shocked, angry and upset.
Today, it is no secret that Air India is broke. We've all witnessed the gradual slide, none, more so, than insiders - people who work for the airline. To bring it down to cabin services level, let me give you a small example. Recently, I saw a little square of processed cheese wrapped in foil and accompanied by a single wilted (no exaggeration) lettuce leaf as part of the cheese platter. I can only imagine the hot and embarrassed faces of the poor flying staff as they faced first class passengers with the "Air India Cheese Platter". It would have been better not to have served one at all.
Working for Air India under JRD Tata filled me with pride. Who chaired the airline after that? Don’t ask me. I quickly stake my claim to a poor memory. I've always suffered from Poor Memory Syndrome or PMS. BUT, I have no problems recalling the name, ‘JRD Tata’.
Which almost brings me to the point of this post and I hope you've enjoyed the detour.
In those days, a minuscule part of our service was addressing first class passengers by name.
Having a constant flow of passengers, three boarding at Bombay (as it was known then), two getting off at Delhi, but five getting on, it was a constant challenge to remember their names. I solved the problem by having a little scrap of paper concealed behind the bar in the cabin, with names and seat numbers of my passengers. I have no idea what my passengers thought of my frequent detours to the bar.
How is all that connected to an author's name? Today, when I pick up a novel, I still suffer from PMS for most author names. My PMS is worse because, not only am I older, there are far too many author names, some eminently forgettable, to remember. Everyone has a story to tell and many, without making the effort to learn at least a few basic tools to tell it well.
If I reach a point in a book where I feel I am exactly where I want to be, right there, alongside those very characters, I feel a strong urge to pause and savour the moment. I flip the book over and remind myself of the author’s identity.
|Daphne du Maurier|
For me, that is what’s in an author’s name. It is the one name, out of millions, that is worth remembering.
It is the author whose work evokes enjoyment, appreciation and respect.
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